meat

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Licious claims to have delivered 2,000,000 orders to special clientele to date.

• Using D2C as a direct marketing channel to attain out to consumers in addition has
• It also offers seafood, plant-based meat, and ready-to-cook products.
• They also conduct regular quality checks at their partner farms to make certain the birds are not pumped with antibiotics and that they are allowed a stipulated growth period.
• As the meat comes in temperature-controlled trucks to the factory, the meat’s temperature is first tested and then moved for further tests.
• There exists a clockwork precision in ensuring that the meat is sent to every customer fresh, clean, and hygienic.

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Major Online Meat delivery companies expands to Metro & Tier I cities primarily as these cities have higher Internet Penetration, Working Population and Technology Awareness when compared with Tier II and below cities.
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The Emotions Of Meat

Furthermore, it demonstrates the extravagant culinary professional approach.

The web meat delivery companies are aiming to become one stop solution for all the meat products.
The companies are now focusing more on the Ready to Eat and Ready to Cook categories.
Ready-to-Eat meat and poultry products will be the products which are safe to consume without additional preparation, although they may receive additional preparation for an improved taste or appearance.
The fast-paced lifestyle changes and the evolving needs of the customer have pushed the demand for – RTC, RTE.
Licious owns the complete back-end supply chain powered by stringent cold chain control to keep up the quality and freshness of every product from enough time of procurement, processing, storage to the time it reaches the finish consumer.
Licious operates an eponymous e-commerce platform where it sells meat and seafood in 14 Indian cities.

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Licious is backed by Temasek, IIFL, Multiples Private Equity, Vertex Growth Fund, Amansa Capital, Kotak PE, 3one4 Capital, Sistema Asia Fund, Mayfield Capital, InnoVen, Axis Growth Avenues AIF – I, among others.
The business raised $150M in Series F extension round on Mar 15, 2022, bringing the round total to $202M.

• This will only raise the adoption of processed meat, poultry and seafood products in an industry that has been troubled by low quality and hygiene standards and highly unorganized meat sourcing and distribution.
• Recently, Licious raised $192 million from the venture capital firm in Singapore.
• Claims to provide farm-fresh, chemical, and preservative-free, halal-cut products.
• Through the entire lockdown period, there is a 200% surge in demand across Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai, the company says.

The popularity of meat, fish and poultry continues to rise globally.
In India, around 71% of the populace over the age of 15 are non-vegetarians, and the annual consumption of poultry meat rose to more than 3.9 Mn metric tonnes in 2020.
However, over 95% of the new meat and seafood industry in the country is unbranded, bringing to your brain unhygienic local markets, filth and stench, and an overall unsavoury buying experience.
That was what Abhay Hanjura and Vivek Gupta, cofounders of the Bengaluru-based meat and seafood delivery startup Licious, wanted to change.
The success of Licious’ smooth supply chain and customization hinges on its usage of technology.
They’ve been using advanced statistical modeling over an extended period of time to understand consumer behavior and stay before unexpected changes in demand to lessen wastage.

Licious Raises $30m To Grow Its Meat And Seafood E-commerce Platform In India

processing, and storage of the merchandise until it reaches the ultimate user.
This even included visiting evolved meat-eating markets like China, Japan, and Korea to understand the process of setting up cold chains and processing centers.
With these insights, they narrowed down three aspects of their business.

According to the reports, this huge milestone will help Licious in competing with its competitors such as for example ZappFresh, FreshToHome, Swiggy, and BigBasket.
This will surely provide an edge for Licious to compete better on the market.
With a total quantity of $488.5mn in funding, Licious is one of the highest valued D2C startups in India, with a valuation estimated at around $2bn.
The company’s valuation had crossed the $1bn mark in October 2021, with a previous round of funding led by IIFL AMC’s Late Stage Tech Fund, to become the first unicorn startup in the D2C segment, and the 29th unicorn of India in 2021.
To eliminate the stigma around non-vegetarian products, meat in Licious in clear packaging, along with a playful outer coverTaken from the term ‘delicious’, ‘Licious’ was decided upon because the name for the brand.
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Every time an order is placed, the product is dispatched from the closest delivery hub after a stringent final quality check conducted by hub managers.
In cases like this, products are shipped from Delhi-NCR, and within two days from the time of procurement, they are out for delivery for the reason that city.
Licious is all set to enter Puducherry and Kolkata soon and plans to foray into more markets where in fact the same delivery dynamics will undoubtedly be followed.
Their preliminary research included deep-diving into industry statistics, consulting food industry experts and visits to poultry, goat firms and the coastline to understand the way the supply chain operated.
They