Optimizely: Software product that allows users to rapidly create and deploy different versions of their website or software for A/B testing.

For the comparison of two binomial distributions such as a click-through rate Fisher’s exact test is used. For Poisson distribution such as Average Transactions Per Paying User E-test are used and for Multinomial distribution such as number of each product Purchased Chi-squared test are used. The standard tests used are Z-tests, Student’s t-tests, Welch’s t test, Fisher’s exact test, E-test and Chi-squared test. Z-tests are used for comparing means in strict conditions regarding normality and a known standard deviation. Student’s t-tests are used for comparing means under relaxed conditions. Welch’s t test assumes the least and is commonly used where the mean of a metric is to be optimized.

Analyzes campaigns and variations to make data-driven decisions and improve the overall user experience. Maxymiser visual editor has the ability where technical and non-technical users can collaborate.

Creating A Custom Report Using Google Analytics

Optimizely Digital Experience Platform helps you unlock your digital potential. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. Kibo is another testing and optimization tool that leverages Artificial intelligence to fuel 1-to-1 personalizations for website visitors based on behavioral insights. It can handle anything from sophisticated A/B tests to AI-driven experience personalization to create individualized experiences and delight your visitors.

Oracle Maxymiser is an A/B testing and personalization tool that helps you design and run sophisticated campaigns. Upflowy is a drag-and-drop tool collecting leads and increases your conversions. You can use it to build and optimize your forms, quizzes, surveys, onboarding flows, and more. [newline]Build and AB test your lead and signup flow faster than ever with our no-code engines. Create best-in-class signup flow templates, installed and integrated into your website instantly.

Products

Perform A/B tests, Multivariate tests, and split URL tests to test your variations. Optimize also has a WYSIWYG-editor so that you can create and deploy your variations quickly for any device. That’s why it’s necessary to check that the A/B testing tool does not slow down your website. Heatmap tools like Fullstory help you identify the most interacted sections and page elements using a color-coded spectrum.

• It builds on the Analyze plan by adding polls, push notifications, pop-ups & banners, and up to 30 custom dimensions.
• The Unbounce Landing Page Builder empowers every member of your team to rapidly build high converting landing pages.
• The rule-based targeting lets you target niche audience segments to measure the impact of the tests accurately.
• It employs SmartStats, a Bayesian-powered engine to show you test results and calculate the conversion probability of each variation, statistical significance, etc.

See how real users interact with your website or app early on in your design/decision-making process and anytime you need to get the user’s point of view. Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. A/B Testing defines a way to compare two versions of an application or a web page that enables you to determine which one performs better.

You can assign users to experiments in real-time when they interact with the product experience instead of pre-segmentation like in other A/B testing tools. You can use the analytics dashboard to analyze your variations’ real-time performance and filter the data as required. Study the conversion rate trend, conversion rate, visitors, etc., for each variation. You can use Optimizely to test any element on your web page, including the headline, text, images, layout, and even the color of your buttons. The application provides a visual editor that makes it easy to create different versions of your pages without having to know how to code. Once you’ve created your variations, Optimizely will track how each version performs and provide detailed reports on the results.

Digital Experience Platform

This platform will help you to engage each visitor to your digital assets with personalized content by implementing the Conversion Score feature. Easily test everything anytime, assemble the best experience using Adobe’s unified and progressive profile, and improve experiences using Adobe’s AI-powered automation. Pricing starts at $80 per month for up to 20k visitors — or up to 500 conversions. But in addition to these features, it gives you detailed insights into your entire funnel. [newline]You can analyze where your visitors are leaking out so that you can more easily fix your entire funnel, not just a single web page. This is still important, since a better UX ensures that your customers are able to use your site without an issue.

It is an ideal tool to create a customer-focused brand while allowing you to do A/B testing on your web page, app, or products. AB Tasty fuels development and growth across all selling channels for its users.

Now the data from each variation is compared to check the most successful variation, but it also includes the elements, which have the maximum positive or negative impact on a visitor’s interaction. This software can run on your webpage by executing a single line JavaScript snippet.