Oyo Rooms: Multinational hospitality chain best known for offering affordable hotel rooms.

After calling off an acquisition cope with budget hotel aggregator ZO Rooms in 2017, OYO sued the company over data theft.
Communication – Sustain effective communication with hotel partners, vendors, providers, clients, and customers.
Social Media – It can brilliant digital marketing and social media networking to reach customers.
Business travelers – Oyo also offers commercial places on its platform where customers can book office spaces and conference rooms for his or her business purposes.
To become Oyo’s partners, every hotel must meet a couple of guidelines for services, pricing, staff quality, features of rooms, security, etc.

  • It is hard to spotlight the service while concentrating on the ROI and it is causing fights between operators and investors often resulting in a decrease in quality.
  • Rise in the quantity of business travelers, live-in couples are increasing even in Tier-II cities.
  • The primary goal of OYO was the standardization of hotel rooms on the basis of a basic spotless clean bedroom, a clean bathroom, flat-screen TV, free wifi & free breakfast occasionally.
  • I recently came across zenrooms.com, that is a Rocket Internet company, doing virtually identical for South-East Asia.
  • This has been built mainly to facilitate small hotels and home-owners for an easy track onboarding process.

Referring to the same metric, he added that OYO Rooms is seven times bigger than other market players just like the Taj band of Hotels and Lemon Tree Hotels.
From a global perspective, I feel it is too early to pass judgment on OYO’s overall commercial success.
From the brand footprint view despite some noise and detractors, owners continue steadily to embrace and adopt the brand.
This aspect of the business enterprise would appear wildly successful thus far…


In 2012, Ritesh Agarwal launched Oravel Stays to enable listing and booking of budget accommodations; he renamed the firm to OYO in 2013.
OYO partnered with hotels to provide similar guest experience across cities.
Shortly after launching Oravel Stays, Ritesh Agarwal received a grant of $100,000 as part of the Thiel Fellowship, a two-year program from PayPal co-founder Peter Thiel.
Oyo teams up with owners of budget hotels to help connect them with tourists looking for cheap but clean accommodation that meets certain hygiene standards.

  • hit.
  • scientifically identify and onboard strategic buildings inside a shorter time frame (vs. others).

You can find checks and balances one must retain in place before signing properties.
And if you’re focused on scale, how do you ensure those checks and balances come in place,” asks a franchise owner of a different group, seeking anonymity.
Active social media marketing activities including updating pages of Facebook, Instagram.

And offers over 130,000 homes all over the world through the OYO vacation homes business.
Some of the top cities of this list include New Delhi, Gurgaon, Chennai, Raipur, and Penang, amongst others.

Oyo Rooms: India’s Largest Budget Hotel Brand Built In Less Than 3 Years!

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Growing this quickly could cause a company to get out over its skis, and many hotel operators complain about OYO’s inflexible and unreliable technology, as Skift reports.
OYO means “on your own” rooms, which sounds like something a teenager might make up.
Maybe that’s because OYO’s Indian founder and CEO, Ritesh Agarwal, founded his company when he was a 19-year-old college dropout.
The idea found Agarwal while he was backpacking in India and noted the lack of reliability and predictability when choosing accommodations.
Oyo’s move for creating and maintaining an electronic registry that will record the check-in and check-out details of its guests has been criticized.
Also, several hotels did not have mandatory licenses which leave them vulnerable to random raid from the governments.

CUSTOMER SUPPORT Support – It maintains 24/7 active customer support to respond to customer queries.
Moreover, to ensure customer loyalty and increase their trust, Oyo tracks their Net Promoter Score metric thoroughly.
And that’s its why customer repeat rate of Oyo is highest in the industry.
Oyo Homes are fully designed private homes for those who are on their holidays.
But OYO’s valuation drop is quite small in comparison to other global giants in the sector like Airbnb that dropped by over 50%.
For me, the

Oyo plans on issuing new shares of up to Rs 70 billion whilst present shareholders could sell their shares worth Rs 14.3 billion.
Since 2018, the business model has changed from aggregator to franchise model.
Now, Oyo do not lease hotel rooms any longer, however the partner hotels are operating as franchises instead.
With this particular change in model, Oyo now generates nearly 90% of its revenue from the franchise model.

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