IQOS: Cigarette alternative that works by heating tobacco rather than burning it. Pitched as a safer alternative to smoking or vaping.
Juul’s marketing approaches attended under scrutiny for its advertisements reportedly aimed at attractive to youth. In November 2018, Juul Labs announced they might hold off on selling the majority of its flavored e-smoke pods in shops and would cease marketing is products on social media. They also stated that they would resume revenue of the…
