Athletic Brewing Company: Alcohol-free craft beer brand.

But overall, even beyond January, Americans have already been embracing a “sober-curious” movement.
Similarly, vacuum distillation keeps the taste and texture of the beer intact.
Essentially with this particular method, the beer goes inside a vacuum chamber, reducing a fermented beer’s boiling point from around 173.1°F to 93.2°F.

These truly will be indiscernible from alcoholic craft beers to all or any however the most seasoned beer experts—we kept needing to remind ourselves that we weren’t full-on drinking during the workday or while watching our kids and running errands .
Through its powerful sales and distribution network, KDP can

Our essential Athletic brews – Run Wild, Upside Dawn, and Free Wave – are available all year round, but we also craft seasonal releases, pilot styles, and collaboration brews that highlight ingredients or flavors from a few of well known partners.
Whether you’re looking to cut out alcohol forever or just for a night, you shouldn’t have to sacrifice your capability to be healthy, active and at your very best, to enjoy great beer.

Hop Splash Sparkling Hop-infused Water

You shouldn’t have to sacrifice being at your very best to enjoy great brews – so we created our innovative lineup of refreshing, non-alcoholic craft brews.
Join our monthly beer club and get exclusive perks like discounts on every order, first usage of limited-edition brews, and members-only merch.
The Nutrition Insider exists to teach individuals through unbiased reviews of nutrition products and companies, empowering them to get back control of their health.
They make key insights about the company and the products easily accessible to all site visitors, and the site itself provides a fluid and informative experience for shoppers and casual browsers alike.
Given their ownership of the complete manufacturing process, their usage of sustainable and organic ingredients, and their core staff’s knowledge of brewing in general, there is no room for deduction in the quality department.
Everybody’s recovery journey is different, however, many have warned against NA beer in the recovery scenario because, while not harmful in itself, it can trigger the urge to drink alcoholic beer.

  • The flavor is unlike any previous NA offering I’ve tested, with Upside Dawn being my go-to for a midweek meal pairing or post-workout treat.
  • Japanese brewers ran through a lot more than 400 formulas before cracking the code on All-Free, a beer-inspired refresher made out of malt barley and hops.
  • But rather a significant shift in the craft beer industry which will cause ripples for years to come.
  • So, whether you decide to abstain for per month, a year or a lifetime, know that at least one operation is willing to supplement your glass — minus the side effects or negative health implications.

Non-alcoholic beer in america grew almost 20% in retail dollars over the past year, with the craft segment – where Athletic Brewing holds a 55% market share – far outpacing total category growth, in accordance with Nielsen figures.
However the growth of the overarching category has helped Athletic Brewing, which Shufelt said includes a 55% market share of craft non-alcoholic beer.

“We’re seeing younger consumers embracing the non-alcoholic beverage movement.”
Our brews are proof that well-crafted non-alcoholic beer might have as much flavor and provide as much enjoyment because the best alcoholic craft beers on earth.
Using an innovative, proprietary approach to brewing beer without alcohol, we’ve created a lineup of non-alcoholic craft beers that don’t compromise on taste.

Our Athletic Brewing Review

Athletic has custom breweries on the east and west coasts, and its “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance.
Plus, as part of its IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the bottom up.
Its full-flavored non-alcoholic brews and hop-infused sparkling waters are available for purchase on
It is also worth noting that the brand isn’t attempting to cater solely to sober people.
“Eighty percent of our customers do drink alcohol at other times through the week or through the month,” Shufelt says.
“One of the largest things is you do not have to be making a lifelong pledge of sobriety to enjoy great beer on a Tuesday night anymore.”

End customers receive tracking information via email/SMS (customized in accordance with Athletic Brewing’s brand guidelines), permitting them to follow their orders to their doorstep.
Boston Beer Company launched Samuel Adams NA beer Just The Haze at the end of 2020 after two years of development.
The non-alcoholic hazy IPA gives consumers transparency and allows them to drink a couple of during the day without feeling guilty.

It wasn’t bad, it just didn’t wow me as a person who is already a little averse to beer.
Athletic Brewing was founded in 2017 by Bill Shufelt and John Walker and is a top-20 US craft brewer.
In 2022, Athletic Brewing was ranked as the 26th fastest-growing private company in the us by Inc.
Magazine and was also named to Time Magazine’s “100 Most Influential Companies” list.

But, you’d probably have to drink around nine bottles of alcohol-free beer to equal the ABV kick of an individual standard beer.
And the quantity of alcohol within an NA beer is about exactly the same amount that you’d find within an overripe banana.
While on a worldwide scale, leading global alcohol industry market research firm IWSR reported in its IWSR Drinks Market Analysis that level of no- or low-alcohol beverages grew by thirty-one percent year over year in 2022.
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