collagen

Collagen promotes beauty from within and is really a protein found in the body’s cells that helps strengthen skin, muscles, and bones, while aloe vera has been proven to increase collagen production when taken orally.
Just hydrating or energizing isn’t enough anymore,” says Julie Terrazzino, senior beverage category manager, KeHE.
Terrazzino, who categorizes functional beverages as energy beverages, sports beverages, and protein drinks, says individuals are just searching for more.

Functional beverages with a focus on prebiotics may also be an emerging trend from the recent Winter Fancy Food Show, based on the SFA Trendspotter Panel.
Shoppers are taking their prescriptions to the grocery store and stocking through to ingredient-driven functional beverages that offer hydration with added health benefits.

Jèn Makes Water With Aloe Vera & Marine Collagen Peptides

“Brain health has recently become a hot topic and the expectation is that people will see nootropics in new entrants down the road, says Terrazzino.
Nootropics are supplements along with other substances that may improve cognitive function, particularly executive functions, memory, creativity, or motivation.
Included in these are Ginkgo Biloba, Gota Kola, caffeine, green tea extract, and L-Theanine, for examples.
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category.
Sales of functional beverages are burgeoning because of ingredient innovations and the emergence of the bio hacking trend.
“While we continue to start to see the degradation of traditional sodas, it’s cool to see all of the functional, healthful drinks that customers can sub out for,” says Fogarty.
Fogarty, Barons’ Shemirani and Gallego all tout Koia, the plant-based, dairy-free protein shakes that are coconut or almond milk based.
Another driver pushing innovation in the functional beverage category is bio hacking.
According to the Specialty Food Association’s State of the Specialty Food Industry research, refrigerated juices and functional beverages grew 18 percent at retail between 2016 and 2018, and so are predicted to cultivate another 9.6 percent by 2023.

No Sugar + Collagen

“People want drinks that produce meeting nutritional needs easier, just like certain vitamins.
Or, they need drinks that provide them complex or unique ingredients in a pleasant tasting drink experience.
No one really wants to pop a chunk of turmeric or kudzu root into their mouth and eat it,” says Arthur Gallego, founder of Gallego & Co.
Marketing Consultants, an LA-based boutique consulting firm focusing on online marketing strategy, particularly for natural or better-for-you food and beverage.

• Bombay Sapphire has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’.
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• Functional beverages with a concentrate on prebiotics may also be an emerging trend from the recent Winter Fancy Food Show, according to the SFA Trendspotter Panel.

“We’re going to visit a big return to familiar and nostalgic taste profiles and ingredients along with more coffee alternatives, canned drinks with cascara and cacao,” says Gallego.
“Some kombucha brands are reshaping their images to evolve with soda, and evolution and innovation would be the deciding factors in which kombucha brands lead the category in this new decade,” says Gallego.

been shown to improve collagen production.
ALO Drink is introducing a fresh type of water with aloe vera and marine collagen peptides called ALO Jèn.
Based on the brand, “Collagen drinks have been proven to stimulate the body’s natural collagen production which helps with maintaining young-looking skin. We’ve married it with aloe vera which includes been linked to health for a large number of years.”

stressors in life and promoting a mind-body connection.
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Our functional ingredient is hydrolyzed marine collagen also it helps minimizes fine lines & wrinkles, strengthens hair & nails, improves skin elasticity and overall health.
In accordance with BCC Research, the international fermented ingredients market could turn into worth $28.4 billion this year (an annual growth of 3.4 percent).
Adroit GENERAL MARKET TRENDS predicts that the marketplace for fermented tea with live active cultures will grow at 13 percent CAGR in THE UNITED STATES and hit $3.5 billion by 2025.
Drinks help maintain a solid, youthful appearance and improve skin quality by amplifying collagen retention.