Matomo: Free open-source web analytics platform. Formerly known as Piwik.

Join a 30-day free trial to explore our simple web analytics dashboard that’s privacy-friendly out of the box and that can help you get a faster-loading website.

Matomo On-Premise is really a self-hosted version of Matomo – a web analytics solution that you install all on your own web server.
This gives you full ownership of your data and solves many data privacy problems but installing and maintaining this software on a server will require a great deal of technical knowledge.

• However, if you’re a small site with a small profit margin and you also require a quality free tool, then Google Analytics is a safe and effective bet.
• There’s no way of creating dashboards around individual metrics and KPIs.
• If you’ve added Google Ads on your website and want to know how your site users are interacting with them, it’s an easy task to setup Ads tracking with Google Analytics.
• We can check out the final installing Matomo using a web browser.

In the Enterprise plan, automagically, you’re granted 25 months of data retention you can expand in your contract or in your infrastructure settings (Piwik PRO On-premises).
With Matomo On-Premise, it is possible to set these properties yourself, while Matomo Cloud retains user data for 6 to two years, according to the plan.
Matomo On-Premise allows its users to generate a variety of segments, but each of them needs to be precalculated.
Matomo Cloud’s limit is 100 segments, while Piwik PRO offers unlimited segments paired with an easy backend .
In Matomo, you should use it only for selected reports and for websites with low traffic.

My primary reason to utilize Matomo is to get the unsampled data, though it provides a great many other benefits over GA like full ownership of the analytics data.
Let us also suppose, Matomo reports for you that your sales have decreased by 5% within the last month.
Let us suppose, Google Analytics, reports to you your sales have increased by 10% in the last month.
Why don’t we also suppose, Matomo reports for you that your sales have increased by 25% in the last month.
Let us suppose, Google Analytics, reports for you that your sales have increased by 20% in the last month.
By doing that, your possibility of correctly interpreting the analytics data increases several-fold.

I was able to setup Matomo without the programming or coding faster and easier than using Google Analytics.
Test it yourself with $20 off your first month of Application Hosting or Database Hosting.
So while it’s possible to run Matomo and Google Analytics on your own page concurrently, it’s not recommended.
If you were to have Matomo and Google Analytics running on your own site simultaneously, you’d have two different JavaScript codes running simultaneously.

They started as a free of charge open-source alternative to Google Analytics.
Unfortunately installing ‘Matomo On-Premise’ is not as easy as installing Google Analytics.
Integration with 100+ technologies including integration with CMS, shopping carts, CRM, forums, webmails, programming language, platforms and frameworks.
All websites dashboard – solution to get a synopsis of what’s happening on all of your websites at once.
For custom integration, you would have to use ‘Matomo Analytics for Enterprise’.
Matomo can work on a variety of platforms from PHP, Android, IOS, C#, Ruby, Node.js to Microsoft Silverlight.

• It is just a particularly interesting solution for a professional website like a company’s showcase site.
• This could toss a significant monkey wrench into your operations by negatively impacting page load speeds.
• Join a 30-day trial offer to explore our simple web analytics dashboard that is privacy-friendly out
• If your site gets a lot of visitors then it is strongly recommended to utilize the ApsaraDB RDS instance for MySQL.

websites online.
Google Analytics is a free web analytics service provided by Google to help you understand your website visitors and their behavior on your own site.
It provides you with detailed reports and insights on how your users are interacting with your site.

This tool provides control over the data you collect and ensures data privacy.
Fathom is another privacy-focused Google Analytics alternative you may choose.
The technical storage or access that’s used exclusively for anonymous statistical purposes.
There is also a Pro version with Campaign links and campaign links builder.
With these reasons in mind, we will review some of the alternatives to Google Analytics that you can use in WordPress.
Alternativeto.net must review the security of one’s connection before proceeding.

Basic analytics features in comparison to more complex alternatives.
Remember that this software is fairly new and contains under 5,000 users yet.
At first glance on this tool’s homepage, it addresses two main forms of industries; SaaS and E-commerce.
Moreover, as opposed to GA, Kissmetrics offers you the power for connecting all data to an individual person–even if they land on your website or SaaS from different devices or browsers.
TinyAnalytics is one of the best free Google Analytics alternatives you can go for.
Tiny Analytics is a website analytics by making them simple to use and respectful of the privacy laws of the uk.
While you can use Matomo without tracking user consent, you can’t do the same with Google Analytics.

In a single click, you create your account and after installation, you recover the info of one’s site.
Matomo analytics user flowThis tool is often difficult to use to understand the user journey through the website.
It is often much more practical to focus on pages and view the previous and then path in more precise reports.
The creation of segments is very interesting to compare the evolution of 2 different data segments.
It is also very helpful to quickly access statistics of users with a particular behaviour.
However, setting up some of the aspects turns out to be slightly more complicated than simply like the javascript on each web page.
Getting it installed and working properly requires a little bit of effort.