Megaphone: Podcast platform offering hosting for publishers and ad insertion for advertisers.

However the acquisition will extend SAI’s targeting and measurement capabilities to publishers outside of Spotify’s network for the first time.
Spotify’s US$235 million acquisitionof podcast hosting and ad platform Megaphone on Tuesday further tightens its grip on the growing podcast industry.
The addition of Chartable and Podsights data deepens Megaphone’s already robust monetization and audience development tools.
It also really helps to differentiate Megaphone in the marketplace where other ad networks are also working to plug in new analytics features.
“We are thrilled to expand our partnership with Megaphone,” said Sarah Cotenoff, Head of Partnerships at Podsights.
“The introduction of our attribution technology to MTM instantly elevates measurement standards and capabilities

• With its intuitive interface and professional analytics tools, Megaphone makes it easy for podcasters to manage and grow their podcasts.
• [newline]Lastly, a podcast hosting platform should be inherently convenient to use.
• already, it’s buying its solution to dominance.
• For example, you may have an ad that is only suitable for listeners in the United States.
• From a podcaster’s perspective, all you have to to learn is that the Spotify Audience Network fills any unsold inventory (i.e.

Advertising revenue share opt-in members members earn advertising revenue from the first month they donate to the revenue-deciding download count.
This provides reward and motivation for newer shows to continue creating.
It is our perspective that the lack of benefit to the little guy is the downfall of all podcasts and podcast networks.
We aim to correct that precedent by making certain the small shows reap rewards, too.

less CPM than MTM offered, why would any publisher take that?
Spotify can’t stop dynamically inserted ads from running on podcasts paid attention to via their app, since they don’t have the right to edit anyone’s audio recordings.
No publisher will take less overall than they’re currently making from the partner who will easily be seeking to take the biggest margin in the podcast advertising ecosystem.
Together, Spotify and Findaway will accelerate Spotify’s entry in to the audiobook space and continue steadily to innovate the industry, working to remove current limitations and unlock better economic tools for creators.
Is really a podcast analytics platform that helps publishers with their podcast audiences through promotional attribution and audience insight tools like SmartLinks and SmartPromos.

Spotify Acquires Podcast Host And Ad Specialist

Get support from the same in-house Megaphone team that handles onboarding, so they’ll already know your configuration and process.
A simple, intuitive platform that enables you to publish to virtually any

Plus, all MPN members are connected via private Slack community for mindshare, collaboration, cross-promotion and much more.
If you sell a primary sponsorship on your podcast, that does not affect MPN, if you keep your network advertising avails.
Your network advertising is simply passive income along with anything you sell yourself.
In accordance with Spotify’s own research, 75 percent of listeners are more likely to remember an audio ad if it matches the style of the podcast.
This can also explain why so many podcast hosts read ad scripts themselves.
Like radio ads of the past, this often feels less obtrusive for listeners.
Some popular podcast hosts are even given free rein to riff on the advertiser’s product however they see fit.

• All you need to do is navigate to your podcast’s tab in the Megaphone dashboard.
• Megaphone Studios provides end-to-end creative services for advertisers, developing breakthrough audio ads that envelop the user and drive results.
• Megaphone, the first choice in enterprise podcast hosting and advertising technology, today announced that it has signed The Athletic, subscription-based publisher and home to the best storytelling in sports.
• Since Megaphone is targeted at bigger podcasts, they recognize that you’re apt to be greater than a one-man-band.
• It is possible to access instant customer support utilizing the live-chat widget in underneath right of one’s dashboard.
• This plan emerges at no cost since the podcast will undoubtedly be leveraged for ad revenue.

Megaphone CEO Brendan Monaghan credited Westwood One with helping shape the continuing future of podcasting.
“We at Megaphone are honored that our technology will help Westwood One translate the success they’ve had for decades on the radio to the on-demand space.
In order to offer support through our exceptional hosting, distribution, and advertising solutions is thrilling in today’s fast-moving world of podcasting,” he said.
Swedish company Spotify has been at the forefront of the change.

Podcast Advertising Prospers But Needs Answers To Reach Full Potential

In a July report, the Interactive Advertising Bureau said podcast industry ad revenue was on the right track to cultivate nearly 15% in 2020 over 2019 levels despite COVID-19, approaching the $1 billion mark.
Early in the pandemic, podcast listening plunged, nonetheless it has since recovered in large part as more people have resumed mobile device usage in familiar patterns.

From here, it is possible to select which categories of ads you need to exclude.
Given that Megaphone is currently only available via inquiry, and contains fairly inaccessible eligibility requirements, the platform and its features are quite elusive.
For creators who like to try before they buy, this might be a reason to look elsewhere.
Megaphone is really a relatively new service that’s continually rolling out features (and, they’re just getting started).
Which means that Megaphone is adapting to the needs of their users and the marketplace, proactively trying to enhance and innovate their platform.

Megaphone’s real-time dynamic ad insertion and audio advertising marketplace assist you to earn more from your content.
Will dynamic ad insertion for podcasts become a bigger section of podcast advertising?
Like all podcast ads, dynamically inserted ads are read by the host, therefore the sound a similar as baked-in ads .
Most listeners don’t have any idea if the ads they hear were area of the original recording or not.
The outsized reach of the FOX Audio Network’s 60+ podcasts creates a unique opportunity for advertisers to access the broadest possible audience across all of the hottest FOX original audio content efficiently and effectively.
SAI functions much like typical dynamic podcast ads, which are targeted based on a listener.

Marketplace

It bought the podcast publishing platform Megaphone as a way to help enterprise publishers grow their podcast businesses.
Spotify has since also acquired the tech company Whooshkaa, whose platform allows radio broadcasters to convert their audio content into on-demand podcasts.
In 2020, the platform acquired ad tech company Megaphone for $235 million, where Withrow was formerly director of product.