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Low-cut versions of the initial Dunk were also reissued by Nike in 2003 once more.
The skate-centric distro plan is a play on how shops have sometimes launched their SB stock, swerving around resellers by forcing buyers to actually put the shoes on their feet.

  • The city was protective of itself and saw the brand as straight-up soulless.
  • When Sandy Bodecker, Nike’s Vice President of Special Projects at that time, found the Pro B, a chance presented itself.
  • Any definitive ranking of sneakers — aside from the most Zeitgeisty silhouettes ever — will undoubtedly be controversial.
  • Sometimes, Nike wished to tie the Dunk back again to its roots in skateboarding or basketball.

And when one wasn’t enough, Nike didn’t waste any moment on giving many of the aforementioned multiple colorways – some of which that could even introduce the high-top offerings of the iconic skate shoe.
As the alterations to the Nike SB Pro in 2004 were minimal for the most part, the two-fold factor of heat collaborations and a tightly controlled distribution strategy made the Dunk sell out consistently and unfailingly.
New models were only launched in skate shops, each hand-picked by the SB team for their authentic and credible presence within the skate scene and amongst skaters.
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These were only produced in 500 pairs; in the event that you still have some now, they’re ridiculously valuable.
The rest is history as Nike continued its trend of releasing extremely hyped releases to this day.
Furthermore, Bodecker saw that Nike had a long history of supporting skateboarding, and he preferred to draw inspiration from that history to generate his own sneakers.
The “Triple Black” model includes a black leather upper, rubber sole, and textile inner with a gold Adidas Originals emblem on the heel branding.
In the late 2010s and early 2020s, the Nike SB dunk has had a booming resurgence.

The appeal originates from its iconic black and pink colorway, and Futura’s artwork is featured heavily on the sneakers’ upper.
Based on size, this sneaker can resell typically between $2,200 and $3,000.
Adidas has begun to mass-produce Yeezy Boost V2s and they continue to resell above retail despite large production numbers, a telling sign of the model’s popularity.
However, after oversaturating the market with 350 V2 restocks and new colorways, adidas started to make limited runs of new reflective colorways in an attempt to recapture the hype of the original releases.
Sell your reflective Boosts now, while the resale prices remain high.
From that day the fascination with sneakers increased, and so the secondary market was that of counterfeit shoes, before that it was not necessary to acquire that kind of items.

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sneaker’s tribute to the history of SB is twofold.
The project celebrates Nike SB and in addition Sandy Bodecker, the late founder of Nike’s skateboarding division whose initials are embedded in its name.
The Nike Dunk debuted in 1985 and was originally a basketball shoe aimed toward college athletes, but that begun to change in the late ’90s and early ’00s when Nike SB adopted the silhouette and managed to get its own.
Not merely would the brand collaborate with Supreme for the first offerings of skate-specific Dunks with the elephant print color blocking from the Jordan 3, but they would also be adopted by more than just people who skated.
Skaters, having already disregarded Nike previously for attempting to forge their way into their community for commercial purposes, were not searching for a mass-produced sneaker sold in every sports shop available.
Instead, Nike made a commitment to keep each Dunk release limited, sold exclusively at reduced network of independent skate stores and winning on the demographic entirely overnight.

Apart of the CO.JP exclusive collections in 2001, Nike released the ‘Ugly Duckling’ pack of Dunk Lows, comprised of a trio of sneakers, the ‘Plum’ was re-released back 2020, with the ‘Veneer’ colourway second in line.
Among the fast-flowing assembly of Dunk releases, the ‘Veneer’ is really a standout mismatch of shades and vibrant touches – all adding together to mirror the original, 19 years on.
“We hadn’t really seen anything like this before in which a single silhouette reached that sort of stratospheric high,” says Jesse Einhorn, senior economist at StockX.

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