Ogury: Global technology company providing personified advertising.

Contextual and semantic advertising provides target understanding using the context of the app or web page – such as location, period, and the type of content that’s being read.
This data put together can estimate a rough profile of a potential visitor, however in fact offers brands not a lot of actual audience intelligence.
What is more, it can’t be considered a genuine differentiator as any online advertiser has access to this kind of contextual information held in a bid request.
Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, reduced mobile format, which ensures full-creative visibility while respecting user experience.
Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page.

To market its Sustainable Smartphone Solutions program, Bouygues Telecom create a multi-lever campaign, encompassing the press, television and digital.
For the latter, the French operator sought to leverage an advertising technology capable of identifying its target audience and engaging them on the smartphones without collecting any personal data.
I believe this is the time for advertisers to start their journey toward personified advertising.
Prior to joining Ogury, he was General Manager and Executive Vice President of Growth Portfolio at Criteo, where he created and significantly grew the retail media division.

General Business

Together, I believe we can dare to fulfill the dream of a wholesome, more sustainable future for the ecosystem that should accrue advantages to brands, publishers and users finally.
“Personified advertising” is founded on personas instead of users’ identities and on the destinations where they consume content rather than the individuals themselves.
If you think about any of it, hyper-personalized advertising is really a perversion of the spirit of the internet.
An auto brand promoting its new electric vehicle mark doesn’t need to accurately target a select few individuals focused on promoting eco-friendly consumption within a particular radius.

The format is definitely viewable with completely of its pixels in full view and is available in display and video.
As a fully visible format, Header Ad offers View Through Rate and Video Completion Rate predicated on reliable viewability metrics.
As with all of those other Ogury ad portfolio, Header Ad is non-intrusive and ephemeral, as it collapses by the end of the video or following a short time period of display.
In practice, the new format elegantly blends into the header to activate users while respecting their experience.

Is Contextual And

necessary advantage over other competitors in the market.
Of the plethora of solutions out there, only a few can leverage niche and essential insights on the chosen target – for example, ‘Daily Mail website users being much more interested in video-on-demand services than the remaining population’.
Knowing and understanding these kind of insights is critical for those wanting to successfully reach out to the right audience on the online platforms they realistically go to the most.
Technologies that use personified methods can enable this, delivering in-depth insights and stronger results.
Founded in 2014 in the UK and France, Ogury quickly established itself as a leader in the advertising space using its Personified Advertising Engine, a breakthrough technology that delivers the highest-performing mobile advertising with consumer privacy protection.
Ogury is a global organization with over 450 employees across 12 countries, partnering with more than 1,150 advertisers and 1,100 apps and websites globally.
In 2016, Ogury opened its first North American office in NY, followed by five other offices through the entire United States.

• Together, I believe we can dare to fulfill the
• Geoffroy Martin has had a front-row seat to the development of web retargeting and personalized advertising.
• IABs can be found in North America, South America, Africa, Asia, Asia Pacific and Europe.
• Ogury also collects the essential contextual scraping data of what’s on the page – “because why not,” he said – and data from programmatic exhaust.
• In affiliation with theIAB Tech Lab, IAB develops technical standards and solutions.

This reflects the growing trend in users becoming far more aware of the value of these own data , that now makes it just as possible for users to say ‘no’ to advertising tracking in comparison to before.
With this in mind, there will be an inevitable shrinking of IDs being easily available to digital advertisers.
Ogury’s partnership with MediaDonuts in Vietnam, Philippines, and Thailand affords brands in these emerging markets the chance to effectively engage their market among increasingly growing populations of smartphone users.
To lead all operations in the region from the Toronto office, Sandra Mackechnie has been appointed as Ogury’s Country Manager Canada.
She has more than 20 years

Geoffroy Martin has had a front-row seat to the development of web retargeting and personalized advertising.
Phases one and two took place one month apart, during which a variety of impactful mobile video ads were broadcasted to raise awareness of Bouygues Telecom’s new Sustainable Smartphone Solutions program.
The third phase was made to support the prior video branding phases with display activations around that same theme, deployed to generate traffic on the brand’s website.
New consumer expectations and regulations around privacy mean companies must look for a different solution to reach target audiences.
Serial entrepreneur & tech investor, now CEO of Ogury, a global mobile adtech company with over 450 employees worldwide.
Ogury’s personification data, mapped to the app or webpage, qualifies the audience of millions of apps and websites, and grows richer with each ad served and every survey answered in a highly powerful virtual circle.

For Ogury and practically all ad tech that bills itself as a new-age identity data solution, Google is Godot (or, hopefully, it’s not).
Ogury also collects the essential contextual scraping data of what’s on the page – “because you will want to,” he said – and data from programmatic exhaust.
But it steers free from the identity data that’s the favored ingredient for other programmatic vendors.

Ogury Appoints Seasoned Industry Professional Simon Porter As Global Head Of Trading And Agency Partnerships

Founded in 2014, Ogury is a global organization with 450+ employees, including 100 engineers across 11 countries.
With this particular new partnership, businesses in these Southeast Asian markets are certain to get to experience the mix of fully on-screen ad formats, state-of-the-art future-proof targeting, and unwavering privacy protection that Ogury has pioneered.
The study highlights the partnership between attention and brand recall, and results show that Ogury’s ad formats provide significantly higher attention than the mobile outstream and mobile display activations usually leveraged by advertisers within their media plan.
Brands choose Ogury for the exceptional performance of its choice-driven and full-creative visible ads formats.