Paula’s Choice: Skincare brand. It markets itself on a science-based approach, utilizing clinically-proven acids and other ingredients.

In Galerija Centrs, the business also operates its beauty salon, Skin Café, which offers beauty treatments and procedures with MADARA products.
These brand boutiques and the beauty salon are managed by MADARA Retail SIA. Besides these stores, the business has a factory shop at its production facility in Riga.
MADARA has worked hard to build up its online distribution network, with national online stores.

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