Persado: AI-generated language platform.
generation for content marketers is a growing category.
Persado is one of the founders of the category, launching itself from the unusual but plausible premise that emotional reactions to specific content could be measured and used to create mathematical models that predict the performance of messaging.
- Persado provides professional services to enable you to augment your team, fine-tune results, and scale the benefits of an AI platform across every customer touch point.
- of neural network, which are themselves a sub-set of machine learning.
- Federal agencies are going for a data-driven method of ensure the success of these efforts but have yet to use data and AI to communications and messaging.
- It helps brands and companies to harness the full power of words and drive meaningful communications with prospective and current customers.
- The AI generated more than 2,000 variations of messages to customers therefore the retailer could understand with certainty what language would inspire engagement.
AI content generation and predictive decisioning so that you can increase marketing-driven growth.
Go through the only language generation platform informed with what motivates customers to do something.
The Ai Language Generation Platform That Drives Significant Revenue Lift
Not merely can the insurance provider achieve the panacea of personalization because of its customers, but the company is also in a position to take action at scale, at a substantial profit to the business enterprise.
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Starting in Mexico, RappiPay’s AI-generated content delivered a fantastic 179% increase in conversions.
Help constituents gain a better understanding of government programs, and drive usage of websites, IVRs
Transform Your Business With Ai, Data, And Language
Retailers utilizing the Motivation AI Platform will be able to keep them engaged throughout the acquisition phase — reducing cart abandonment.
Successful organizations marry effective acquisition with strong retention.
Yet AI—which is more a category than a technology, per se—has yet to live up to its promise in some regions of business.
Assaf is in charge of the progression and foresight of Persado’s growing product portfolio and the management of most product advancements.
Ahead of joining Persado, Assaf was VP of Product for Upstream, where Persado’s core technology originated.
Carahsoft, in conjunction with its vendor partners, sponsors hundreds of events each year, which range from webcasts and tradeshows to executive roundtables and technology forums.
We
It’s incredible to see how far we’ve come with Persado AI on this personalisation journey and it feels like we’re just starting out.
As we undergo a massive digital transformation as a business, we think that partnering with companies like Persado will lead to a sustainable transformation—one which allows us to thrive for at the very least another 130 years.
Marks & Spencer Marks & Spencer sees conversion uplift as high as 34% by personalizing across channels.
2022 Customer Motivation Report Explore interactive insights into what motivated customers to engage and why.
In a recent ebook, Persado uncovers insights for marketers on how best to make the vacation season easier for consumers utilizing the right language powered by AI.
The future of content
- Translating into exceptional revenue growth and more brand conversions.
- Persado perfected communication through AI and Machine Learning to AI based communications to help improve outreach, promotional messaging, citizen trust, engagement, adoption and CX.
- This approach lacked the ability to generate meaningful, on-message text.
- Motivation AI may be the only approach that is proven to increase marketing conversion rates and drive business impact.
- Retail and e-commerce brands use Persado to personalize upsells, cross-sells, rewards, branded bank cards, and partner programs with motivating messages — solidifying customer relationships.
- The World Bank reports that there up to 1.7 billion those who are “under-banked” based largely on the truth that traditional bank and banking methods don’t work with them.
Language personalization from Persado is how leaders can make authentic experiences that drive incredible customer engagement and change the trajectory of the business enterprise.
Your CDP integration automates the process of acquiring user-level data, reducing the time it is advisable to reach personalized content at scale by around 50%.
If you’ve already made the investment in a CDP, now it’s time to leverage it and personalize language across channels and touchpoints.
It’s another to be able to scale personalized language across touchpoints, channels, and customer segments.
Activate A New Form Of First-party Data: Language Profiles
With 250,000 new customers in its first six months, RappiPay continues applying AI to expand its product.
RappiPay’s challenge was to communicate the card’s value to customers, reaching an audience already inundated with brand messages.
Because it’s difficult to tailor marketing campaigns and messages to thousands or millions of customers simultaneously while incorporating the complex data, channels, and other inputs that give these messages the authenticity that drives outcomes.
Over time and through experimentation, Persado’s AI can tune in to how individual customers build relationships messages.
The result is really a Persado Language Profile, a more granular customer data segmentation.
AI-generated content produces typically 41% uplift in engagement above
Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation.
Persado arms organizations and people with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight in to the specific triggers that drive action.
Long-time customer JPMorgan Chase leveraged Persado Motivation AI to improve an internet site ad prompting customers to apply for a home loan.
The winning Persado-generated message made the ad more personal and for that reason more effective at experiencing human motivations.
Join most of the world’s largest retail brands that utilize the Persado Motivation AI Platform to generate personalized language that engages your visitors, no matter where they’re within their buyer journey.
For language AI to become built-into the core of a business, they need models which make it easy to experiment and learn.
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