Podcast advertising: Paid promotion of a brand or product inserted into a podcast. Often read out directly by the host.

As a new podcaster, filmmaker Laetitia Moya wanted to try crowdsourcing her episodes and created the 100 podcast challenge to prove it could be done. Here are other frequently asked questions about B2B podcast advertising that we have not discussed in the article. Helping folks all around the world start and grow a successful podcast since 2007.

Audience members, most of who listen for free, appreciate a company’s willingness to support podcast creators. That, in turn, builds a positive opinion of your brand over time.

• Then, if you make it easy to find and share, you’ll struggle not to grow your audience.
• According to data from Edison Research and Triton Digital, over 62 million people listen to podcasts each week.
• Additionally, these topics might be interesting to the millennial podcast audience which is highly tuned into smartphone and computer technology.
• Working with a podcast network can be a simple way to sell ad space, without having to do a lot of work, but it’s usually recommended to larger podcasts with 5,000 + downloads per episode.

Post-Roll Ad – An ad placed at the end of the podcast episode. Pre-roll Ad – An ad placed before the start of the actual podcast. CPA – This is an acronym for cost per acquisition, or how much money it costs for an ad to generate one customer acquisition for a company. For instance, the average website’sdisplay ad click-through rate is only 0.06%. And in the age of ad blockers, less ads ever reach their intended audience.

Quora Ads: Are They Right For Your Business?

That’s the only way that you’ll be granted access to their audience. Prior to these four months of active sponsorship, we record 99 signups from “podcast” in total, ever. It’s not completely true that we’ve stopped all tracking of our podcast sponsorship efforts.

By making sure your sponsor is somewhat related to what you’re talking about, you can ensure more listeners will be interested enough to listen. You can work this out by either procuring a sponsor in your field or finding a sponsor that appeals to your main demographic. Dynamic ad insertion uses the power of podcast hosting platforms’ ad servers to match listeners to different ads. This is a far more tailored and highly targeted advertising strategy that leads to far better conversions than others. Some businesses prefer to invest fully in the podcasting world by creating their very own branded show. As we mentioned earlier, the overall goal of this type of podcast is to create engagement, raise brand awareness and ultimately, drive sales. Beyond this, however, this is also a great way to connect with your customers and community and offer them accurate value-rich content that relates to your brand.

Convert The Audio To A Youtube Video

By signing up with Podcorn you boost your brand’s discoverability, make it easier to find podcasters selling ad space, and get access to the site’s campaign management tools. However, having access to a network’s resources costs money, and advertisers are limited to the shows within the network they choose. Podcast networks do most of the footwork of finding podcasts looking to sell ad space, which saves buyers a lot of time. If you just want to get your message out to a number of select podcasts or run a short ad campaign to promote a book or online course, for example, this method can work.

The most successful ads clearly demonstrate the value your product or service provides to your customers. Some podcast advertising deals agree on a flat fee for promoting on the podcast.

• Podcasts offer a unique marketing opportunity that has helped many companies explode.
• If you decide to work with a podcast network, find one that caters specifically to podcasts with an audience who would be interested in your product.
• By joining a network, you’ll be exposed to more companies and it will be easier to be approached with sponsorship opportunities.
• And because podcasts are typically downloaded and listened to on personal devices like smartphones, it’s easy to monitor how many people hear your ad.
• By making sure your sponsor is somewhat related to what you’re talking about, you can ensure more listeners will be interested enough to listen.
• I began by creating a spreadsheet of all the podcasts I’d reach out to.

The poll also shows that listeners are more likely to buy products from companies who advertise on podcasts they listen to when price and quality are equal to competing products. Sponsorship is another type of podcast advertising, which is common in the B2B podcast space. Usually a sponsorship involves putting the company name in the title of the podcast, often as a tagline. For example, you might have The Ice Cream Podcast Powered by the Tasty Ice Cream company. This tactic is used by many of our clients at Content Allies, a leading global B2B podcast production and strategy company.

Podcasts Are The Fastest Growing Advertising Platform In The World

The opportunities to reach podcast listeners aren’t limited to a single show or host either. With Spotify, you reach your audience across a broad range of exclusive and original content, developed by our world class studios like Spotify Studios, Gimlet, The Ringer, and Parcast. Paid product placement in a podcast can be effective for the right brands or products. A drink company or a packaged food brand can pay podcasters to have their product visible and consumed by the host and/or guest during the recording of the interview. Companies buy time on a podcast to promote their goods or services.

If this is you, then the best route for running paid ads might be through industry or trade magazines. It’ll be ready to review within hours, after which, you’ll have the option to approve it, make changes, or reject it. With the Voiceover Tool, you write your script, select the ad language, choose a preferred voice type to read your ad, and you can choose background music from their extensive library too. When setting up your Overcast ad, you choose a category that best describes your podcast (eg; Business, Comedy, Sports, etc). The pricing varies from category to category, which is likely due to demand and popularity. They appear as little non-intrusive banners at the bottom of users screens, whilst they’re viewing the app.