Purplle: Online beauty and cosmetics shopping platform.

Exfoliants are products that help slough off dead skin cells from the topmost layer of your skin to improve the appearance of the skin.
This is achieved either through the use of mild acids or other chemicals to loosen old skin cells or lightly abrasive substances to physically remove them.
Exfoliation can also help balance out patches of rough skin, improve cell turnover, clear blocked pores to discourage acne, and improve the appearance and healing of scars.
Mascara can be used to darken, lengthen, thicken, or improve the eyelashes by using a typically thick, cream consistency product applied with a spiral bristle mascara brush.
Mascara is commonly black, brown or clear, though a number of different colours, some containing glitter, can be found.
Primers are used on the face before makeup is applied, developing a typically transparent, smooth layer over the top of the skin, allowing for makeup to be employed smoothly and evenly.
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Toners usually contain water, citric acid, herbal extracts and other ingredients.
Witch hazel continues to be popular in toners to tighten the pores and refresh the skin.
Alcohol can be used less often as it is drying and will be irritating to your skin.
It may be found in toners specially for those with oily skin.
Some toners contain substances and target particular skin types, such as for example tea tree oil, salicylic acid, or glycolic acid.
Lip products, including lipstick, lip gloss, lip liner and lip balms, commonly add color and texture to the lips, and serving to moisturise the lips and define their external edges.

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• Eyes require a different sort of moisturizer compared with the rest of the face.
• Shop the very best hair maintenance systems from the purplle shopping app from the most notable brands such as for example Mamearth, Wow, Tresemme, Garnier.
• Beyond work, she loves to travel, read books, drink hot chocolate, and endlessly watch, read and talk about cinema.
• It had been completely sealed and I tried to return it they said it is a dislike issue we don’t take returns unless it’s damaged or used already.

Typically, they are put on a dry, cleansed face, preventing the eyes and lips.Clay-based masks use kaolin clay or fuller’s earth to transport essential oils and chemicals to the skin, and so are typically left on until completely dry.
Because the clay dries, it absorbs excess oil and dirt from the top of skin and may help clear blocked pores or draw comedones to the surface.
Due to its drying actions, clay-based masks should only be utilized on oily skins.
False eyelashes are used to extend, exaggerate and add volume to the eyelashes.
Designs vary long and colour, with rhinestones, gems, feathers and lace available as false eyelash designs.
False eyelashes are not permanent, and will be easily removed with the fingers.

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Purplle has recently onboarded internationally known brands such as Maybelline, Revlon, etc. to create up a kitty of 650 brands comprising 50,000 SKUs in total, the founders are now focussed on upping the ante.
By exclusively importing brands to India through the Purplle platform.
Vipera from Poland, KP from Paris and Moda Cosmetics from Istanbul are a few of the lesser-known names on the platform.
Exactly like Nykaa onboarded MAC, Bobbi Brown and Clinique, recently.
During raising Series A, these were still mostly a desktop-facing platform.

Purplle has differentiated itself in the cosmetics and cosmetics vertical by giving consumers with a personalised shopping experience that takes skin and hair type into account.
The Italian cosmetic industry can be an important player in the European cosmetic market.
But not as large as in other European countries, the cosmetic industry in Italy was estimated to reach €9 billion in 2007.
The Italian cosmetic industry is dominated by hair and body products rather than makeup as in many other European countries.
In Italy, hair and body products make up approximately 30% of the cosmetic market.
Makeup and facial care are the most typical cosmetic products exported to america.

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According to a report by Google and Bain & Company, beauty and hygiene-related searches on Google are the third highest after apparel and mobile phones in shopping-related searches.
But contextualising supply for

Purplle competes directly and indirectly with some of the top startups and vertical ecommerce firms like Nykaa, Sugar Cosmetics , and Plum .
Competing in this cut-throat market of online beauty & cosmetics aggregators, Purplle maintains its place in the marketplace via its USP given by consumer behavior.
Purplle, an online cosmetics ecommerce platform, is focussed on providing every possible customization solution in the cosmetics and beauty industry.

its pre-teens, this early beginner continues to be the most notable player in the sector.
Actually, Purplle claims to have broken even operationally this past year and states that it would be EBIDTA positive by December 2017.
Its closest rival, ModiFace, was purchased by L’Oreal in 2018.
Ulta Beauty has also developed its own try-on tool, called GlamLab, but it feels more rudimentary.
British actress Lillie Langtry became the world’s first celebrity endorser when her likeness appeared on packages of Pears Soap.
Balsam of Peru was the main recommended marker for perfume allergy before 1977, that is still advised.
The presence of Balsam of Peru in a cosmetic will undoubtedly be denoted by the INCI term Myroxylon pereirae.

of the firm.
Purplle is probably the leading beauty & cosmetics firm that contributes to nearly 20% market share in premium online beauty space.
During this period, Purplle also tried to digitally onboard offline beauty salons on its platform to make sure that Purplle users get yourself a full-stack beauty and grooming experience.

The gross margins of the wonder category are also high, Taneja says, ranging ranging from 60 percent and 70 percent.
Manufacturers and brands, like the large FMCG companies, didn’t have confidence in ecommerce for beauty, but Taneja believed the sector was ripe for disruption.