Suburbia: Department store chain with locations across Mexico.

Freestanding archways in the trunk corners were intended to draw customers to the perimeter.
The parqueteria, an outside bottle return, bag check, and security checkpoint standard in Mexico, was sheltered to shield shoppers from the elements.
S expertise was considered especially important in the creation of regional distribution centers.
During this time, the collaboration between Cifra and Wal-Mart was managed primarily by Mexican nationals in Mexico.
Wal-Mart was contributing several dozen Mexican expatriates to help out, but their roles were shifting increasingly to Mexican citizens as skills were passed on to local personnel, according to Bob Martin, president and chief executive officer of Wal-Mart International.

In 2021, the Mexican department store company El Puerto de Liverpool operated 286 stores of the formats Liverpool and Suburbia accross the country.
Moreover, the popular retailer also had 28 shopping malls and much more than 115 boutiques in Mexico.
Because of the COVID-19 pandemic, the revenue generated by Liverpool registered a year-over-year decline in 2020.
David Marcotte, senior vice president of global retail at Kantar, said there exists a trend among Mexican retailers to diversify their business beyond the united states.
Bodega Latina Corp., the united states subsidiary of Mexican grocery and department store chain Chedraui, this past year acquired warehouse-style grocery and utility stores Smart & Final for about $620 million.
MEXICO CITY—Retailer Wal-Mart de Mexico SAB decided to sell its Suburbia clothing stores to department store chain operator El Puerto de Liverpool SAB for 19 billion pesos (about $1.03 billion), the firms said Wednesday.

Country/region

An investor buying $1 of Cifra B shares in the beginning of 1988 had seen his investment reach $39.46 at the end of 1992.
Sales in fiscal 1993 rose to $4.6 billion and were the very best per square foot in Mexico.
S sales per square foot were almost twice as high in 1992 as those of its competitors, and its own liquidity in cash and equivalents and also its inventory turn-over were the best in the industry.
Walmex said the transaction will enable it to focus on its more profitable hypermarket business.
Grinan said Liverpool will run Suburbia separately from its Fabricas de Francia banner, which also targets budget-conscious shoppers in Mexico but which has been struggling for years.
He rejected views that Liverpool could transform 10 to 15 Suburbia stores into Fabricas de Francia.
This campaign in Suburbia represents the biggest DTR in the annals of Sésamo since it includes a lot more than 50 products for babies, kids, and adults.

• Mexico is still playing catch-up to its North American neighbors in the transition to on-line sales, facing hurdles such as low charge card penetration and a strong perception among consumers of high fraud risk in electronic purchases.
• This “PLAN” (Plataforma Logística Arco Norte) would connect warehouses in the united states to aid new and existing stores.
• Sésamo is a global brand that represents education, inclusion, social responsibility, diversity, respect, values, and entertainment for kids and adults.
• BNPL platform Zip Co. is shutting down a lot of its international markets while concentrating on Australia, New Zealand and the U.S.

It points to a broader industry trend of seeking out sustainable growth.
The marketplace size and spending power of American shoppers are tempting for several brands hoping to scale their business.
For Dog by Dr Lisa, the sheer size of your pet market and the need to turn into a global brand were a number of the factors that attracted the brand to the country.
Initiated a poison pill, a shareholder rights plan that would ensure it is harder for Liverpool to take on the company.
High-end Mexican department store Liverpool made its interest in Nordstrom known last month when it became its second-largest stakeholder following the Nordstrom family.

Today, with 15 million unique customers and 122 stores, they’re the biggest department store in Mexico. [newline]De C.V., commonly known as Liverpool, is a mid-to-high end retailer which operates the largest chain of shops in Mexico.
It operates 136 stores under the Liverpool name, 131 stores under the Suburbia name, and 27 shopping malls, including Perisur and Galerías Monterrey.
The group has a string of acquisitions in the Latin American region, including the Central American retailer Regal Forest this year 2010, and the Chilean department store chain Ripley in 2015.
April 2017 saw the business purchase clothing chain Suburbia, which operates about 120 stores, from Walmart Mexico.

John Elliott, Egonlab

Liverpool used pandemic-era cash to reduce debt to below 2019 levels.
Aside from the pandemic-related dip of 2020, their revenue and earnings have been steadily increasing.
They kept their total inventory low during the pandemic, and it still hasn’t recovered to pre-pandemic value.
This should help in the short term, as they aren’t facing the inventory glut of some of their U.S. peers.
Analysts quoted by El Economista believe the chain store could sell for as much as 34 billion pesos, or nearly $2 billion.
Online sales rose 35 percent, but the segment is still less than 1 percent of its total sales.
These stores are best known to provide collections of quality formal and casual garments at a great price.

• News Corp is really a global, diversified media and information services company focused on creating and distributing authoritative and engaging content and other services and products.
• Liverpool, first called The Cloth Case, was founded in 1847 by Jean Baptiste Ebrard, a Frenchman who first started selling clothes in cases in Downtown Mexico City.
• The merger agreement was completed in September 1997, giving the $105 billion discount chain control over the stores formerly controlled by the six-year-old joint venture and the stores and restaurants owned solely by Cifra.
• S expertise was considered especially important in the creation of regional distribution centers.
• Liverpool, which includes 3.6 million customers through its Liverpool and Liverpool Visa store and credit cards respectively, will likely allow customers to user their card to cover Suburbia purchases and expand Suburbia’s credit products.

Over the past 20 years, the entry of Walmart in to the Mexican market in the 1990s and the rise of regional chains to national prominence has upset the total amount of power in the industry.
Back in 2007, Gigante, one of many country’s dominant supermarket operators, marked a turning point when it sold its 205 grocery stores to emerging northern rival Soriana.
The move effectively signified Gigante’s departure from grocery and general merchandise retailing, although Gigante remained in the retail market operating smaller specialty store chains, and announced Soriana’s entry to the nationally dominant group.

US often send money with their families in Mexico.
The digital consumer recognizes the advantages of online shopping beyond price, mainly the advantages of home delivery, avoiding trips to physical stores and access the exclusive inventories of the digital channel.
The pandemic caused problems for the global supply chain, causing setbacks in the way to obtain products and services in various sectors, and the logistics industry was also affected.
S emphasis on discounting helped sustain the company of these dark years.
Situated in the poorer neighborhoods of Mexico City, the Bodega Aurrera stores, for example, stocked all types of nonperishable goods to the ceiling and offered prices only half those of other retailers.
It had grown in sales by 20 percent or more atlanta divorce attorneys year of the decade.

Liverpool, first called The Cloth Case, was founded in 1847 by Jean Baptiste Ebrard, a Frenchman who first started selling clothes in cases in Downtown Mexico City.
Much of the merchandise was shipped via Liverpool, England, prompting Ebrard to adopt the name Liverpool for his store, in 1862 he opened its second store and since that time it has continued growing.
Follow @ModernRetail for the latest news, insider usage of events and more.
Initiative that centered on Mexican consumers in the U.S. who may be interested in purchasing items because of their families in their homeland through a website or by calling a telephone number.

Experts polled by Modern Retail said department store’s takeover of Nordstrom shares could possibly be Liverpool’s try to gain insights from Nordstrom and diversify its business, rather than takeover.
Founded in the 1840s, El Puerto de Liverpool has expanded its presence throughout Mexico.