Podcast marketing: Using audio-focused content to spread the word about a business. Podcast marketing includes creating a podcast, going on podcasts as a guest or running ads on podcasts that a target audience listens to.
to get an idea of what your advertising could appear to be. Or check out this short article detailing how and why Ahrefs invested $51k on podcast sponsorships. We’re talking 59% increased recall of a merchandise/service if the host discusses it versus an announcer. If you are not sure, pick anything between 20 to 40…