Perfect Diary: Cosmetics company. Founded in China, it is particularly popular among younger consumers.

Beauty brands have long pursued personalization, but have experienced plenty of starts and stops between insufficient technological advancements, poor data collection processes, and nascent business models, among other factors.
Companies like OmeCare’s OmeSkin, Allél, Skinshift, and others are offering beauty-focused DNA testing kits, which can curate product recommendations or branded, personalized products predicated on users’ genomic skin traits.
Given that the Chinese New Year has attracted to a detailed, brands are gearing up to wow local consumers during this year’s Valentine’s Day on 14 February.

Be prepared to see livestream shopping more popular in america after already taking off in China.
Ultimately, the beauty brands and retailers that may come out on top is definitely the ones that induce a unified view of the consumer’s online and offline behavior.
In February 2021, biotech beauty company Codex Beauty Labs announced a new labeling technique to include clinical efficacy data on packaging for several its skincare products.
The easy-to-read efficacy testing panel highlights the difference products have manufactured in studies considering metrics like hydration, firmness, oiliness, and more.
In-store refills have yet to get — especially following the Covid-19 pandemic — though there’s

However, more sophisticated approaches are needs to emerge, such as for example that taken by early-stage startup Zamface, that provides a platform to help viewers find a livestreamer with similar facial features in their mind.
Carbon-neutral brand Everist designs waterless haircare concentrates and was founded by former executives at companies like L’Oréal and Revlon.
Ingredient transparency and nontoxic options will be crucial because of this category to see sustained growth.
In accordance with DECA, 80% of female teens said these were willing to save money for “clean” beauty.

Cosmetics Market In China – Statistics & Facts

For instance, Japan’s AEON Co., Ltd. has announced plans to operate shopping malls in China by 2015.
The retailer is also seeking to open outlets in smaller cities where there’s more space on centrally located streets.
Most local convenience store chains operate as small supermarkets with fewer stock-keeping units, higher prices, no fresh produce.
Modern convenience stores will probably develop in second-tier cities, however they face high rent and competition from local “mom and pop” stores.
It will require time before a convenience store chain can upsurge in scale, build a competent supply chain, and be profitable.
Hypermarkets generate a steady cash flow for retailers

• Though they need to also raise children and look after their parents, they’re willing to pay premiums for quality products.
• Send tips, suggestions, complaints and compliments to our Shanghai-based Asia Correspondent
• Myro and By Humankind allow users to refill deodorant, while Kjaer Weis and Asa Beauty allow consumers to restock makeup.
• Over the past couple of years there has been significant shift in market share of the Chinese cosmetics industry, as homegrown Chinese brands have risen in popularity, particularly among China’s young Generation Z consumers.

Many of you’re “worried” since Chinese cosmetics tend to be branded as low-quality and unsafe.
However, if you find a genuine source of MayCreate cosmetics, those fears won’t happen.
MayCreate has been rigorously tested for quality and safety before being distributed to the marketplace.
Austin Li, who once tried on nearly 400 shades in seven hours during an e-commerce livestream, has helped drive sales in Florasis products from the get-go.
Florasis is riding a wave of fascination with China’s cultural heritage known as Guochao, literally “national tide” in Mandarin.
Its ingredients and packaging designs are steeped in local tradition and are a hit among Generation Z and millennial consumers.
The three major market segments, comprised of hair care and anti-hair loss, beauty, and men’s care, are all worthy of attention.

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K-beauty hit the United States in 2011 when Sephora began carrying Korean skincare brand Dr. Jart+.
Since that time, Western shoppers have clamored for Korean beauty products, with stuff like sheet masks and snail cream becoming commonplace in beauty stores.
Cosmetics exports from Korea surged 15% in 2020, because of growing demand from the US and other Parts of asia, per the Korea Customs Service and the Korea Cosmetic Association.
In fact, Chinese girls have such a strong obsession with white skin – a preference that pushes the makeup industry to offer lighter-toned products in China, instead of dark-toned ones that see more popularity in the West.

Meanwhile, the Chinese beauty group’s gross profit increased by 15.9 percent year-on-year to 3.9 billion yuan.
In 2021′s final quarter, Yatsen reported a net revenue decrease of 22.1 percent year-on-year to at least one 1.53 billion yuan.
The fall was due to “soft consumer demand and intense competition in the colour cosmetics segment,” in accordance with Huang Jinfeng, Yatsen’s founder, chairman and chief executive.
Founded in 2000 by Ms. Feng Shuai, a descendant of a family of Traditional Chinese Medicine.
The company was one of the earliest in China to manufacture skin-care products that included the application of herbs.

Social media and influencer marketing are assisting to increase the country’s popularity as Chinese cosmetics brands have confidently gained a foothold in the international market in recent years.
Similarly, Chinese shoppers believe the higher the price, the higher the quality or the higher the status.
If a foreign brand is priced less than an area one, shoppers may suspect that it has defects.
On the other hand, the premium Chinese consumers are willing to pay varies by product category and by consumer groups.

Following its successful partnership with theMetropolitan Museum of Artand theDiscovery Channel, Perfect Diary collaborated withChina National Geography(中国国家地理), taking the natural landscape in China as inspirations for eyeshadow palette.
The brand is indeed bold and creative in its endeavors to break the status quo and live for unlimited beauty.
In the following year, the brand was the first to break 100M sales on Tmall during “Double 11”, China’s biggest online shopping festival every year on November 11th.
Foreign companies must understand certain factors to successfully sell to Chinese consumers.
The young generation spends significantly less time cooking than their parents and instead turns to restaurants and convenience foods, such as for example microwave meals and instant noodles.
Many Chinese usually do not consider Western convenience food appetizing, though it is generally easier to prepare than Chinese convenience food.