Short form video: Short form video refers to videos that are typically less than 10 minutes in length and are designed to be consumed quickly and easily.

Fast forward to today, 2 decades later, and our attention span has markedly decreased!
As a consequence, short form video is now popular than before.
But when we look at short-form video specifically, the info (gathered from the HubSpot Blog’s 2021 social media marketing trends report and 2022 vdeo sales marketing report) speak for themselves.
Short-form video gets the highest ROI of any social media marketing strategy as 30% of social media marketers plan to invest in it more than any trend in 2022.
Even though long-form videos demand more attention, that doesn’t mean they won’t receive it.
It is not unintentionally that many social media platforms are starting to resemble your television screen.

What’s important is knowing which one to use for the brand, and how to incorporate it.
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing.
Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO to several companies.
He also teaches at Rutgers Business School and the Irish Management Institute.

What Is The Very Best Length For A Small Business Video? By Platform

The brand nailed it by creating shareable content that quickly went viral, finding a staggering 29 million views on YouTube.
Although touching content is unrelated to technology, it flashes a brief message and the Android logo at the conclusion.
This boosts brand awareness as it rockets over the Internet.

Though branded longform video rarely gets the same degree of mass appeal as shortform, longform does an excellent job engaging fans and growing brand awareness.
That eight-minute music video that had all of the stylings of a feature film?
Back in the entire year 2000, the human attention span was measured at 12 seconds.

• It really is clear that social media marketing companies have observed the growing demand for short-form content.
• Their engagement or insufficient engagement with certain content further helps to make the knowledge relevant.
• Your audience must immediately know very well what your video is approximately.
• It’s referring to the trend as “the rise of the multiformat creator” but, the truth is, it seems to be more an admission that YouTube still sees more value in its longer-form content.

The more you document what is relevant to your brand or your philosophy, the more connections you will gain.
The more connections you have, the more relationships you’ll build.
We then broke that main long-form video into smaller segments about individual subject matter and shared teaser videos on social media marketing.
As an example, we created an electronic marketing in 2022 series for the YouTube channel that featured a roughly 30-minute video covering eight areas of marketing.
You can read every article that exists about what type of video you need, but ultimately, the decision between long and short-form videos depends on your audience.
With so many options, how do you know when to select long-form video content over short-form video content ?

What To Remember About Your Video’s Length

FAQs, sometimes called “explainer” videos, address common customer questions.
In short form, these videos are easy to place during your website and share on social channels.
Additionally, you can include the necessary metadata to increase your ranking on search engines.
Done well, these kinds of short-form videos are great examples of authentic content.
They allow users to showcase the benefits of a product within an engaging way and are perfect for showing a customer’s genuine enthusiasm.
Coming from an individual outside of your organization also makes the video’s message feel more objective and can be very effective for consumers who are on the fence about your brand.
Despite the fact that only 14% of the content on Facebook is video, 1 / 2 of the total time users spend on the platform is spent watching videos, according to Meta.

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This implies developing new content that fits an extended format.

For something that’s both educational and fun, get one of these behind the scenes look at your organization.
They will have the added advantage of building rapport with people that are interested in your products and services.
In other words, it helps your corporate entity lose its impersonal feel.
Not just that, but we don’t should see all of the little bits of the process.
Because of this video type, it’s mostly important to sell people on the possibilities.

Q5 Is It Possible To Post A 10-minute Video On Facebook?

Product tutorials show consumers how exactly to use your product or incorporate your products or services into a real-life scenario.
How-to videos differ from testimonials because your focus now lies on creating visual product instructions.

For Instagram story video length, up to 15 seconds is apparently ideal.
Select a video template and share it as your Instagram story video.
23% of the consumers are likely to remember which brand made a video if it had been mentioned within the first three seconds of the video.
Upload a video natively to the platform than sharing a web link.
The ideal length for a natural Facebook video post is somewhere between 24 to 90 seconds.
The perfect Facebook story video length is up 20 seconds.
Plus, it’s the best way to unpack your product offering in a personable way, which is often much more relatable than a group of static images.